Our 100 year long history began with the founder, and continued over time along three generations. Everything started in 1900, when Luigi Fiorini, an agronomist and teacher of agricultural practices, purchased the estate of Barchi, in Marche, and planted, in 1930, the first vineyard. Valentino Fiorini inherited the instinct that is essential to do this job successfully. He was helped by his wife Silvana, one of the first “women of wine”, who made the winery more welcoming and increased its production. Today Carla Fiorini, the current generation, looks forward, enlarging and renovating the winery. Together with her husband Paolo and their three children, Carla, who is an oenologist, welcomes lovers of fine wine, good food and genuine life in the valley of the Metauro river.

Ever since Fiorini has remains a dialogue-driven, hard-working and innovative holding as regards agricultural methods and practices. This large enterprise includes more than 100 hectares of land, of which 45 of vineyards, in the municipality of Terre Roveresche, in Marche. It is located on the hills at 350 m above sea level, a few miles away from the seaside and the Apennines.